Google re-design

Hey all, in working on semiotics, I figured I would include a bit on Google’s recent logo change. You can see the logo change

Like us, Google went through iterations before arriving at the final design. In this link you can find the other variations that they considered.

The Verge also included commentary from graphics designers that can be found here An interesting comment was made regarding the use of circles in the logo and how they evoke a sense of playfulness.

The new simple “G” logo uses the three primary colors (red, blue, yellow) and also green- which, as we mentioned, is a color used by computers. Coincidence?


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